Over the years, the dominant force that determines how marketing is executed has been handed out to consumers. Although, it runs contrary to how businesses like it, the internet has empowered consumers to lay out the terms of how you’re going to offer products and services to them. Hence, the term inbound marketing. Because businesses and their sidekicks (marketers) now are forced to lure customers into viewing, engaging and reacting to their advertising and marketing campaign. Simply put, the world of marketing has become a lot more complex on the business side of the fence.
Permission Based Marketing
For new a hopeful, who wishes to enter the field of marketing, some subjects are now imperatives for them to learn and apply. One of which is Permission Based Marketing.
What is it exactly?
Strictly based from definition, permission based marketing is the acquisition of the customer’s or lead’s consent, before a business sends its marketing communication towards them. In practice, it means marketing with set boundaries for its campaigns in order not to come across to customers as rude.
Why go through all the trouble?
Remember what we’ve talked about consumers being so empowered now and how the internet has a lot to do with it? I’ll highlight the importance of practicing permission-based marketing by asking you a question. When was the last time you were turned off by a product or service because of people saying negative things about the company that offers it? Isn’t it pretty much a part of our every purchasing decision? It’s called word of mouth and as a business, the last thing you want to happen is for it to turn against you. Too bad for businesses when they do something despicable, a customer could easily publish something online that tarnishes the company’s brand. And you can bet it will be seen by more people. That’s why the internet plays such a major role in this shift. It’s the reason why businesses have also embraced the internet because they want to tame its power as much as they can with the use of permission based marketing. That’s why you can expect that forceful offers would be outdated since consumers consider it a despicable practice.
How does a company strengthen its permission based marketing campaign?
Firstly, you have to learn how to drive more traffic to your website. Several strategies can be applied such as:
- Forum marketing on high traffic forums
- Social Media Marketing on Popular social networks
- Email marketing
- Link building on authority websites
- Guest Posting on Popular blogs
- Video marketing on Youtube
- And the consistent use of compelling images on your content.
If you’ll notice, these are mostly connected to what people normally do on the internet. Social networks, blogs and YouTube are places people spend their most time in. Thus, doing these strategies exposes your brand to where the most people are, which direct more people into your website.
Although, you still have to be careful. You do not want to post content that resembles spam. Do not post offers too frequently or risk ending up in the same boat we’re trying to avoid. Instead, focus on unique awesome content. An inbound marketing company is the best source of these strategies and it pays to have one at your side.